Brand recognition is very important, especially for businesses operating in very competitive industries. Brand recognition is important for increasing trust with customers, generating repeat business and cementing your place in your industry amongst other things. It is therefore important that you use every trick in the book to make sure you increase your company’s own brand recognition.
Here are three useful techniques which are commonly employed by companies hoping to increase their brand recognition.
1. Branded Stationery
This is one of the simplest and most effective ways to increase brand recognition, and it is often the first place for any company to start. Presentation folders, ring binders, clipboards, desktop calendars and A4 folders are all items of stationery which can easily be personalised with the branding of your company.
This means that when clients visit your office or when you hold a stall at industry fairs, you will have many opportunities to improve your branding. This is especially true if you give away freebies as these will travel far and take your corporate message even further.
2. Social Media
This is a more recent way to improve brand recognition, and although it can be very successful you have to make sure you go about it in the right way. Social media marketing is all about communication, so talking to your customers in a way that is helpful and providing them with advice and information is essential.
The viral nature of social media means you can spread the message very quickly, and if you prove to be useful or interesting then you may find that you can vastly improve your brand image and increase brand recognition.
3. Information Products
Physical information products such as white papers are also an excellent way to improve your brand image. By providing information, advice or a solution to a problem, you will be undertaking a very effective branding and marketing exercise.
However, you should always ensure that the presentation of the information product is effective. Your aim is to increase the chances that people will keep hold of your products on their bookshelves instead of throwing them away. For this reason, it is important to ensure that the customised ring binders, A4 folders or other presentation folders that you use are of a high quality.
To get even more out of your information products, make sure that you also make use of effective corporate branding by personalising any presentation folders that you use.
Don’t Miss Opportunities to Increase Brand Recognition
Brand recognition is hugely important for any business, so make sure you use every opportunity you get, whether through social media, information products or through branded stationery such as ring binders, A4 folders, clipboards and desktop calendars. Over time your brand recognition will increase and this can have a very positive effect on your business.
Does good presentation give a company the edge? Alan Clarke of Lion Presentation firmly believes so.